WHY WE BUILT STATSRULE
A Letter from Our Founders
To the Parents, Coaches, Grandparents, and Players:
We didn't build StatsRule from a corporate boardroom. We built it because we live this life every single weekend.
That is actually how the two of us met years ago: Kielen's son Lathan and Michael's son Jack were teammates on the same baseball team. Today, both Lathan and Jack are up-and-coming 12U players battling through weekend tournaments, double-headers, and team carpools together.
At the same time, Kielen's older son, Eliyah Powell, is one of the top-ranked high school baseball players in the country, navigating the high-stakes world of national showcases, elite travel ball, and college recruiting. And across our families, we have kids playing other sports too: basketball, volleyball, soccer.
From 12U dugouts to national high school showcases and local gymnasiums, everywhere we went, we kept running into the exact same frustrating problems: Saturday morning 30-message group chats, volunteer parents stressed out tapping iPad screens six times every pitch, and grandparents greeted by aggressive $20/month subscription paywalls just to watch their kids play.
Here is our promise to you:
- Free Gameday Streaming: Families should never have to pay a subscription just to watch their kids play. If your team is playing, your relatives can watch, free, simple, and in high definition.
- Less Screen Time, More Field Time: For coaches and scorekeepers, we built technology that gets out of the way. Score an entire game with intuitive gestures or simply by speaking out loud. Half the taps, none of the headaches.
- Keeping Kids in the Game: More than 70 percent of kids quit organized sports by age 13 due to burnout, toxic sideline pressure, and high costs. We focus on personal player development, celebrating growth, and fostering positive communication between coaches, parents, and athletes so sports stay fun and kids stay on the field.
- Total Clarity: One schedule. One platform. Instant turn-by-turn directions to the exact diamond or court, real-time weather and schedule updates, and live tournament brackets updated in real time.
- Supporting the Community and Cutting Family Costs: Youth sports have become painfully expensive. We connect teams and clubs directly with local businesses and community sponsors, helping programs fundraise effortlessly so families spend less out of pocket on gear, travel, and tournament dues.
- Protecting What Matters: Your children's data, photos, and athletic records belong to your family. We build with strict COPPA privacy safeguards and instant parental controls by default.
Welcome to StatsRule. We'll see you at the game.
Warmly,
Michael McGinnis & Kielen Powell
Founders, StatsRule Inc.
THE PEOPLE BEHIND STATSRULE
A shared love of the game.
A vision for what comes next.
A better youth sports experience starts with people who care about the game, the families, and what comes next.
Meet our co-founders
ENGINEERING THE BIGGER PICTURE
Michael McGinnis
Co-Founder | StatsRule
Michael McGinnis is a software engineer, security leader, and product builder with over 20 years of experience in cybersecurity, observability, and enterprise data.
Over his career, Michael has designed and operated large-scale data platforms at a series of early-stage and high-growth technology companies, and has served as a security leader for a major healthcare system. His background spans data engineering, security architecture, and the hard work of turning massive, messy raw data into something accurate and useful.
A lifelong baseball fan who has been both a coach and a parent in youth sports, Michael knows the game from the bleachers and the dugout. StatsRule grew directly out of that experience: the sense that the real story of a game was sitting in the data, waiting for someone to surface it.
As Co-Founder of StatsRule, Michael leads the technology behind the platform. He combines his engineering and security expertise to build the data architecture, scouting intelligence, and source-backed analytics that give coaches, parents, and players a clear, honest picture of performance, with every number traceable and nothing guessed.
Because StatsRule deals with families and young athletes, protecting user data is built in from the start, with privacy and security treated as core features rather than afterthoughts.
Beyond his work, Michael is a devoted husband to his beautiful wife Cheryl and a proud father of three who believes in the value of mentorship, player development, and the lasting role youth sports play in shaping the next generation.
BUILDING CONNECTIONS THAT LAST
Kielen Powell
Co-Founder | StatsRule
Kielen Powell is an accomplished entrepreneur, business executive, and sports leader with over 20 years of experience in business ownership, strategic leadership, and youth athletics.
As the owner of a construction management company for more than 15 years and a participant in multiple startup ventures, Kielen brings extensive expertise in business operations, strategic planning, and organizational growth. He is also the Co-Founder and Director of Prime 108 Sports Training facility in St. Louis, Missouri.
Kielen is a dedicated youth sports leader with extensive experience in coaching, founding athletic organizations, and serving on sports association boards. His commitment to athlete development continues through his role on the Board of Directors of St. Louis-based Gateway to the Game Foundation.
As Co-Founder of StatsRule, Kielen combines his business expertise and sports industry experience to drive strategic growth, build partnerships, and advance data-driven solutions that support athlete performance and development.
Beyond his professional endeavors, Kielen is a devoted husband to his amazing wife Tiffany and a proud father who values family, mentorship, and the lasting impact of youth sports on the next generation.
A SHARED COMMITMENT
For the game.
For the people behind it.
Technology and sports experience, brought together with a belief in family, mentorship, and player development.
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